Bob Richards is a champion all-around athlete, a former holder of the Olympic pole vault record, the Olympic gold medalist in men's pole vault for 1952 and 1956, and former director of the Wheaties Sports Federation. He is also the first athlete to appear on the front of a Wheaties cereal box in 1958. He currently runs Olympian Ranch with his wife, Joan, in Gordon, Texas, where they breed champion miniature horses.
