The Friendship Factor, 25th Anniversary Edition

With more than two million copies in print, this international bestseller,The Friendship Factor, explains the essential ingredients at the heart of every relationship.

With its basic message for nurturing healthy and lasting friendships, this award-winning book translated in more than 20 languages affirms that simple things matter. How you communicate your needs, desires, concerns, and love for others become the building blocks for long-lasting joy. Readers will explore the art of affirmation, how to improve your conversational skills, loyalty, rejection, and self-worth. McGinnis' conversational tone is relatable and poignant.

The Friendship Factor message is simple, yet living into its truths takes skill, discipline, and grace. A mixture of psychology and biblical associations are paired with captivating case histories and anecdotes about famous personalities such as George Burns, Howard Hughes, and C. S. Lewis. This 25th anniversary expanded edition is a timeless resource for anyone wanting to explore how to love and be loved.