Proven Strategies for Business Success: The role of marketing and advertising to grow your business

Back in the '80s and '90s, I owned an ad agency called The Aslan Group, named after the lion in C.S. Lewis' The Chronicles of Narnia. It was during this time that I learned many valuable business lessons that still apply in the business world today. With clients like American Express, Steinway Pianos, Parisian department stores, and Thomas Nelson Publishers, we had a proven track record of helping other businesses succeed for over 15 years. Proven Strategies for Business Success will help you understand all the ingredients needs to start, manage and build a successful business.