Culture Catalyst: Seven Strategies to Bring Positive Change to Your Organization

Often, organizational leaders confuse culture with vision and strategy, but they are very different. Vision and strategy usually focus on products, services, and outcomes, but culture is about the people—an organization’s most valuable asset. Culture Catalyst: Seven Strategies to Bring Positive Change to Your Organization offers a practical resource for discovering the deficits in an existing organization’s culture, and includes the steps needed to assess, correct, and change culture from lackluster to vibrant and inspirational, so that it truly meets the needs of the organization.